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Who we work with

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We’re proud to have some incredible clients,
and many of them come back for more.

Our Clients


Our clients are from the world of charities, not-for-profit and the public sector, and range from large international charities, to tiny research funders. We spend time getting to know our clients and what they need, and that’s probably why we usually get asked back, and recommended to colleagues. Here are a few examples…

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World Vision UK :
The UK arm of the world’s largest children’s charity wanted a tone of voice that would match their strong brand visuals. We developed voice principles that would support them to tell their story consistently and distinctively, followed by easy to use guidance and training for the first 40 staff.
They said: ‘Sarah has been very easy to work with and clearly knows her stuff. Providing an efficient, professional and expert service she has enabled us to make huge steps forward on a complicated brand project that was proving difficult to get moving.’

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Citizens Advice :
Having refreshed their brand to help them build public understanding, Citizens Advice had the task of rolling out a new visual and voice identity to their network of 300+ local offices. We designed and implemented an ‘early adopter’ rollout plan, designing and delivering workshops to 150 staff, helping produce intranet guidelines and crowd-sourcing tips for brand success.

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MND Association:
We’re their trusted communications agency, providing strategic support and stakeholder engagement, from the UK’s largest ever survey of people with MND, to development of a three-year business strategy. We’ve taken on tricky communications projects from the closure of a partnership to the use of animals in research – where sensitive messaging and approach are all important.

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Mind :
As the best known mental health charity in the UK, Mind continually look for new ways to build trust with diverse audiences, without diluting their brand. We’ve provided audience-targeting messaging and campaign support, in particular providing content for the Blue Light campaign, aimed at staff in the 999 services. With our friends at Eden Stanley, we’ve also developed brand guidance to support Mind to inspire people in a ‘professional’ setting.

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Home Start UK :
We’ve supported this national family support charity with strategic support – like helping them build their Snowflake Appeal on social media – and by taking care of PR and communications on an interim basis. We’ve also trained frontline staff in raising the local profile of Home-Start.

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CLIC Sargent :
We’re the go-to agency when this charity want corporate reports that reflect their ambition and distinctive identity. We’ve provided long-form copywriting for projects including their 10-year organisational strategy Aiming High, internal transformation story Better by Design, and their Trustees’ Annual Report.

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Babergh & Mid Suffolk Councils :
As part of their ambitious transformation plan, we trained 35+ service managers to be able to play a more active role in communications. From message development to media training – we took non-communications professionals and turned them into budding PR pros.
They said: ‘Sarah Fitzgerald and Self Communications are the epitome of a first-rate, flexible and quite genuinely fantastic communication training operation.’ 

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MS Society :
The way a charity treats, supports and communicates with its volunteers is critical to how well it can deliver services. We helped the MS Society involve their army of dedicated volunteers in plans to change the way they provided local services – ensuring a smooth and sensitively handled consultation process.

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New Forest National Park Authority :
We delivered workshops and materials to help the 60-odd staff at this National Park Authority agree what they wanted to be famous for, and how to inspire others to get involved with their work to keep the New Forest special.

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Local Trust :
This young charity has been quietly getting on with changing the world, enabling communities to take control and transform the places where they live, socialise and work. We’re helping them understand how to share stories of impact and influence others to create a movement for resident-led change.

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