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About Sarah Fitzgerald


Sarah, our founding director, is an experienced communications consultant, specialising in brand, strategy, messaging and content for clients including CLIC Sargent, MS Society, Home-Start UK, World Vision UK and Mind. Sarah is the author of Perfect Pitch: linking voice and values, published by CharityComms, and an associate consultant with Zoe Amar Communications and Eden Stanley. Sarah started out as a journalist, and before setting up Self, was Head of Communications at the Motor Neurone Disease Association.

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